Context
Student lifecycle management (SLCM) for a business school, with leads originating in LeadSquared.
Problem
Leads were entered by hand, conversion steps were manual, and FAQs tied up support staff.
Approach
- Integrated LeadSquared with Salesforce to automate lead capture and conversion workflows.
- Built a custom LWC and Apex chatbot to handle student FAQs on the portal.
- Delivered Experience Cloud components tailored to the student portal’s UX requirements.
Next step